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GLOW UP YOUR CALENDAR

We help aesthetic clinics reduce their customer drop-out rate

Pleni runs your Meta ads and the booking path behind them, so the people who click become consultations in your calendar.

Most clinic ads end in a form inside Instagram, a profile page, or a website that takes a while to load.

Meta then reports a cost per lead, while your calendar reports booked consultations...

The distance between those two numbers is where revenue goes, and it rarely gets looked at.

Pleni closes that distance.

Book a 15 min kickoff

The most expensive patient is the one who almost booked

Was your last campaign "a success" while the calendar still had gaps?

Do you recognise any of these?

  • DMs that end in "I'll think about it."

  • Ad clicks that never become bookings.

  • A website that looks fine and converts almost nobody.

  • Patients who book the cheapest single treatment and are never offered the protocol they actually need.

  • A growing feeling that you're paying for attention you can't turn into revenue.

If two or more of those are true, this is written for you.

Five key points we measure:

  1. Attention. The page doesn't say, in three seconds, who it's for and what outcome it produces.

  2. Trust. There is no proof, no face, no result... so the visitor leaves to compare, and books elsewhere.

  3. Friction. Too many steps, phone-only booking, no real-time slots, no clear price or expectation.

  4. Value. The patient books the entry treatment and never hears about the high-value protocol they came for.

  5. Rebooking. No recall, no follow-up, no membership. A one-time patient stays a one-time patient.

What we build

From ad to treatment room, built as one piece
  • Meta ads, set up for bookings
    We work directly inside your Meta ad account: campaign structure, settings, audiences and tracking. Everything is tuned toward booked consultations.
  • Landing pages for each treatment
    Fast on mobile, written in your patients’ language, with surgeon credentials, before and after cases and a price indication placed where the patient is deciding.
  • Booking in your calendar system
    Keep the system your team already uses, such as Planity or Doctolib, and we connect the ad flow to it. If you prefer, we build a booking flow with your look and tone.
  • Forms that qualify
    A Meta instant form works well when it asks the right questions. We build forms that collect treatment, timing and budget range, filter out bots, and send ready patients straight to a free slot.
  • Tracking from ad to waiting room
    Server-side tracking, Meta Conversions API and privacy-friendly analytics show which ad produced which consultation. Meta learns from real bookings and your budget follows the ads that work.
  • Follow-up that recovers
    Confirmations, reminders and preparation messages go out by WhatsApp and email. People who start booking and stop are contacted again.

Each step is connected to the next and measured, so every consultation can be traced back to the ad that brought it.

How it starts

Kickoff, 15 minutes
We look at your ads and your booking path together and tell you what we would change first
Build
We set up the new path, connect your calendar and install the tracking.
Run and tune
We manage the ads and report monthly in consultations booked and the ads behind them.
Step 2 of 0
Book a 15 min kickoff

GLOW UP YOUR CALENDAR

You have probably been told one of these three things:

  1. You need more leads.

  2. You need to spend more on ads.

  3. You need to wait, the market is quiet.

None of them is the problem.

The problem is the path between interest and booked treatment... the part almost nobody sells you, measures, or fixes.

We do.

Book a 15 min kickoff