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MAKE YOUR CALENDAR GLOW UP

We help aesthetic clinics maximize their conversion rate

Pleni runs your digital ads and the booking path behind them, so that people who are interested book consultation appointments in your calendar and show up

Most clinic ads end in a form inside Instagram, a profile page, or a mere website click.

Meta or Google then report a cost per lead, while you still have capacity in your clinic...

The discrepancy between those two indicators is where revenue is being missed out, and it rarely gets looked at.

Pleni fixes that discrepancy.

Book a 15 min kickoff

The most expensive patient is the one who almost booked

Was your last campaign "a success" while the calendar still had gaps?

Do you recognise any of these?

  • Interactions that end in "I'll think about it."

  • Ad clicks that never become bookings.

  • A website that looks fine but has low conversion.

  • A growing feeling that you're paying for attention you can't turn into revenue.

If two or more of those are true, this is written for you.

Five key points we measure:

  1. Attention. The page doesn't say, in three seconds, who it's for and what outcome it produces.

  2. Trust. There is no proof, no face, no result... so the visitor leaves to compare, and books elsewhere.

  3. Friction. Too many steps, phone-only booking, no real-time slots, no clear price or expectation.

  4. Value. The patient books the entry treatment and never hears about the high-value protocol they came for.

  5. Rebooking. No recall, no follow-up. A one-time patient stays a one-time patient.

What we build

From ad to treatment room, built as one piece
  • Meta and Google ads, set up for bookings
    We work directly inside your Meta and Google ad account: campaign structure, settings, audiences and tracking. Everything is geared toward booked consultations.
  • Landing pages for each treatment
    Fast on mobile, with surgeon credentials, before and after cases and a price indication placed where the patient is deciding.
  • Booking in your calendar system
    Keep the system your team already uses, such as Planity or Doctolib, and we connect the ad flow to it. If you prefer, we build a custom booking flow with your look and tone.
  • Forms that qualify
    A Meta instant form works well when it asks the right questions. We build forms that collect treatment, timing and budget range, filter out bots, and send ready patients straight to an available slot.
  • Tracking from ad to waiting room
    Server-side tracking, Meta Conversions API and privacy-friendly analytics show which ad produced which consultation. Meta learns from real bookings and your budget follows the ads that work.
  • Follow-up that recovers
    Confirmations, reminders and preparation messages go out by WhatsApp and email. People who start booking and stop are contacted again.

Each step is connected to the next and measured, so every consultation can be traced back to the source.

How it starts

Kickoff, 15 minutes
We look at your ads and your booking path together and tell you what we would change first
Build
We set up the new path, connect your calendar and install the tracking.
Run and refine
We manage the ads and report monthly in consultations booked and the ads behind them.
Step 2 of 0
Book a 15 min kickoff

MAKE YOUR CALENDAR GLOW UP

You have probably been told one of these three things:

  1. “You need more leads.”

  2. “You need to spend more on ads.”

  3. “You need to wait, the market is quiet.”

None of them is the right lever.

The weak link is the path between interest and booked treatment... the part almost nobody sells you, measures, or fixes.

We do.

Book a 15 min kickoff